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Thursday 28 July 2011

Peer Pressure Causes People to Literally Alter Their Memories of Recent Events



Humans are highly social animals and for many years, psychologists have observed a variety of both positive and negative effects resulting from a human tendency called "memory conformity."

When groups of people are exposed to a similar experience, their recollections of the experience, as well as their feeling and values related to the event, tend to reshape over time in order to conform to those of their peers.

Empirical evidence of memory conformity and social compliance have been suggested by classic physiological studies conducted since the 1950s. Famous experiments and studies have been conducted in school, prison and workplace settings.

But earlier this week, the Journal of Science published a study providing the strongest neurological evidence yet in support of the existence of memory conformity.  [...]


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