There is a profound misunderstanding in the mass market today about the value of certified organic food. The question is not whether the 30% or more you pay at the register for an organic product is really worth the added vitamin, mineral and phyto-nutrient content you receive.
Even though organic food does usually have considerably higher nutrient density, it is not always the positive quality of what it contains that makes it so special. Rather, it is what you know the organic food does not contain, or what has not happened to it on its journey to your table, that makes buying organic a no-brainer to the educated consumer.
Let me explain.
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