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Saturday 28 June 2014

Hillary’s Book Sales Bomb. Amazon Readers Turn Thumbs Down

Comment: Oh, the joy...Never has a more repellent woman graced the arena of politics which makes it heartily satisfying that no one cares about her fantasies.

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Lew Rockwell

Simon & Schuster paid Hillary Clinton a staggering $14 million in advance royalties for her book, Hard Choices. That may turn out to be a money-losing hard choice for Simon & Schuster.

The book retails for $35. If she gets 20% of the retail sales price, the publisher must sell two million copies. But the book sold a paltry 60,000 hardback copies in the first week.The publisher touted 100,000 sales, but this counted e-books. That’s a bad sign.

A worse sign is that it has fallen out of the top ten list on Amazon, where you can buy a copy for $21. If Simon & Schuster pays her 20% of retail, the royalty payment will take a big chunk out of the profits.

An even worse sign than this is Amazon readers’ evaluation of its quality. The vast majority have given it one star: a turkey. I never remember seeing any major book with ratings this low. This sends a message: turkey! Readers read Amazon’s reviews to make buying decisions.

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