Black Agenda Report
It's new, it's now, it's cool, learn how... everybody's on it, everybody's doing it. For some time now, we've been told you cannot build a business, find old friends or organize much of anything without the indispensable aid of corporate social media, especially Facebook and Twitter. But what if this is about as true as other stuff the supposedly wise and informed told us in recent years, like that real estate prices could be counted on to always go up?
Human societies are based on lots of horizontal communication. What if corporate social media is little more than a gigantic scam to extract revenue from the otherwise ordinary communication the internet permits between groups and individuals, between people and businesses, and among communities of interest. What if corporate social media ultimately aims not to open up but to throttle and restrict those conversations to make them artificially scarce and valuable commodities. What if corporate social media's business model is to thrive on content its proprietors don't create, and to place itself between that content and prospective audiences, even to substitute itself for the web sites, email lists and media offerings of content creators?
With a billion users, Facebook is far and away the largest player in the world of corporate social media, so all these criticisms apply to Facebook. But many also apply to Twitter, Pinterest and their little brothers as well.
Here are the top ten reasons why corporate social media is NOT your friend, and dark social media is.
Read more
For a long time now, we've all been told, and have told each other, that corporate social media is the way to build businesses, audiences and brands. What if this is about as true as the old saw about real estate prices only going up? What is “dark social media” and how is it different from Twitter, Facebook and the rest.
It's new, it's now, it's cool, learn how... everybody's on it, everybody's doing it. For some time now, we've been told you cannot build a business, find old friends or organize much of anything without the indispensable aid of corporate social media, especially Facebook and Twitter. But what if this is about as true as other stuff the supposedly wise and informed told us in recent years, like that real estate prices could be counted on to always go up?
Human societies are based on lots of horizontal communication. What if corporate social media is little more than a gigantic scam to extract revenue from the otherwise ordinary communication the internet permits between groups and individuals, between people and businesses, and among communities of interest. What if corporate social media ultimately aims not to open up but to throttle and restrict those conversations to make them artificially scarce and valuable commodities. What if corporate social media's business model is to thrive on content its proprietors don't create, and to place itself between that content and prospective audiences, even to substitute itself for the web sites, email lists and media offerings of content creators?
With a billion users, Facebook is far and away the largest player in the world of corporate social media, so all these criticisms apply to Facebook. But many also apply to Twitter, Pinterest and their little brothers as well.
Here are the top ten reasons why corporate social media is NOT your friend, and dark social media is.
Read more
No comments:
Post a Comment