Michael Krieger
Liberty Blitzkrieg
Last night, I came across an incredibly important article from the New York Times,
which described Facebook’s plan to provide direct access to other
websites’ content in exchange for some sort of advertising partnership.
The implications of this are so huge that at this point I have far more
questions than answers.
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Liberty Blitzkrieg
In recent months, Facebook has been quietly holding talks
with at least half a dozen media companies about hosting their content
inside Facebook rather than making users tap a link to go to an external
site.
The
new proposal by Facebook carries another risk for publishers: the loss
of valuable consumer data. When readers click on an article, an array of
tracking tools allow the host site to collect valuable information on
who they are, how often they visit and what else they have done on the
web.
And
if Facebook pushes beyond the experimental stage and makes content
hosted on the site commonplace, those who do not participate in the
program could lose substantial traffic — a factor that has played into
the thinking of some publishers. Their articles might load more slowly
than their competitors’, and over time readers might avoid those sites.
- From the New York Times article: Facebook May Host News Sites’ Content
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