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Monday 27 June 2016

Orwellian startup company will send summary reports of your social media posts to landlords and employers

Peter Van Buren
Common Dreams


Here's a shout out to all of you who said "If I've got nothing to hide I've got nothing to fear" after the Snowden revelations. And this little gem deals only with publicly available information about you. Imagine what it's like when it gets into the good stuff you think is private.

An Orwellian startup called Tenant Assured will to take a deep dive into your social media, including chats, check-ins, how many times you've posted words like pregnant, wasted, busted, no money, broke, moving back in with the parents, weed, or loan, and deliver to potential landlords and employers a "personality score."

While many people already Google folks they might rent to or hire, this new service aggregates a mountain of information and then evaluates it. At the end, someone gets some numbers that describe you (see sample reports, below,) with little idea how those numbers came to be determined.

How many times did you check-in at a bar? Are you a drunk who'll screw up at work? How often does your relationship status change? Same sex relationships? Evidence of drug use? Political affiliation?

The report will also assess your "financial stress level" as a breakdown of five personality traits: extraversion, neuroticism, openness, agreeableness, and conscientiousness.


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