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Wednesday 28 December 2016

The Great "Fake News" Scare Of 1530

Rick Falkvinge
Privacy News Online

Fake news has always been around for humor purposes, but the real “fake news” scares happen when the establishment is so used to getting away with lying, that any alternate narrative is demonized as factually false, irresponsible, and dangerous.

“The Onion” was next to “The Economist” in the newspaper stands for almost two decades. “Weekly World News”, which one-ups most British tabloids with regular Elvis sightings and vivid descriptions of two-mile fish orbiting in the rings of Jupiter, is still next to “Foreign Policy” in the same newspaper stands. This was never considered problematic in the slightest. Why, then, is a unified establishment screaming bloody murder about “fake news” all of a sudden?

To see the pattern here, it helps to know a little history – let’s look at the great “Fake News” scare of 1530. It has a lot of elements similar to ours today.

“The statements that make [established] people mad are the ones they worry might be believed. […] If Galileo had said that people in Padua were ten feet tall, he would have been regarded as a harmless eccentric. Saying the earth orbited the sun was another matter. The church knew this would set people thinking.” — Paul Graham
After the Black Death hit Europe hard around 1350, the monasteries were chronically short on manpower. The families that had used to send a child or two to become monks or nuns simply needed all their kids to work in the fields, to ensure food production, before such luxuries as manning the monasteries could even be considered. Therefore, any work that required involving monasteries became increasingly steep or scarce for the coming century.

This is relevant as those monasteries were the only places that produced books, all of which were in Latin, and all of which were in complete synchronization with the messages of the Catholic Church, the owner of the monasteries and therefore the owner of all mass media at the time. To compound the situation, the same owner also employed all the news anchors – the village preachers, who were the ones who read the books (in Latin) and translated them to the common tongue in villages.

A book was hideously expensive to produce. Not only was each page copied by hand, but the pages were made from animal hides: it was estimated that a single book may require the hides of as much as 300 calves. We don’t have a lot of comparative numbers from Europe of the time, but we do have them from elsewhere: a fine book in the Islamic world of the time could cost 100 dinars, with the annual paycheck required to support a middle-class family being about 25 dinars. Put differently, the prospect of buying one single book would consume an entire family income for four years – or in the $500k to $1M range in today’s value.

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