Is there such a thing as too much technology?
Nei Howe
Forbes.com
Is technological progress bad for human autonomy? That’s the question posed by Shoshana Zuboff in “The Age of Surveillance Capitalism,” a book that recounts the ways in which corporations and governments are using technology to influence our behavior. Zuboff is just the latest to chime in on “totalitarian technology” (or “total tech”), a term that describes devices and algorithms by which individuals forfeit their privacy and autonomy for the benefit of either themselves or some third party.
In the United States, total tech can be sorted into three different categories, or “spheres” of life: consumer services, the workplace, and government and politics.
Total tech is pervasive in the increasingly data-driven world of retail. Many shopping apps tap into your phone’s GPS to access your location, allowing retailers to send you advertisements the moment you’re walking past their storefront. Personalized pricing enables retailers to charge you the exact maximum that you would be willing to pay for a given product. Your personal data isn’t safe at home, either: Digital assistants like Amazon Alexa store your query history, meaning they know everything from your unique shopping history to your travel patterns to your music preferences.
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