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Tuesday, 4 June 2019

Academic Study Exposes Google's Left-Leaning Media Bias

Zero Hedge

According to data compiled by researchers from Northwestern University, Google's left-wing bias has been exposed.

Researchers from Northwestern University have used an algorithm to study Google search results - and found an overwhelming left-leaning bias towards news outlets such as CNN and The New York Times, which the search giant repeatedly promoted in November, 2017 according to the Daily Mail.

Of the 6,302 articles that appeared in Google's Top Stories box during November, 2017, 62% were from outlets considered to be left-leaning. CNN constituted 10% of the news promoted, while the New York Times and Washington Post came in at 6.5% and 5.6% respectively. 

Fox News, on the other hand, accounted for just 3% of promoted stories.


https://www.zerohedge.com/s3/files/inline-images/image2.jpg?itok=PrZyQ0WY


Columbia Journalism Review
Nearly all (86 percent) of the stories came from just 20 sources and of them, 62 percent were considered to be left-leaning. 
The research sheds new light on the unprecedented power the search engine has in influencing the external traffic to news sites, a hot topic in the worlds of media and politics given Facebook's recently reduced output. 
For example, the researchers found that CNN got a 24 percent bump in traffic as a result of having its stories featured in the 'Top Stories' box. 
The most featured sources, in order, were CNN, The New York Times, The Washington Post, Fox News, BBC, USA Today, LA Times, The Guardian, Politico, ABC News, CBS News, NPR, NBC News, CNBC, Reuters, Huffington Post, The Verge, Al Jazeera, The Hill and People. -Daily Mail
In one example, former Secretary of State Rex Tillerson was written about in at least 38 sources, however 75% of those promoted by Google came from The New York Times and CNN, according to the study. 

What's more, Google promoted newer articles which were just a few hours old over older ones

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